Content calendar planning
We plan what to post, why it matters and how each format supports a business goal.
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Service / Social
We plan social media around audience memory, trust, search demand and the customer journey instead of posting random creatives.
Good social media should make the brand easier to understand, remember and choose. We connect content themes, visual systems, captions and platform behavior so posts support the larger growth system.
We plan what to post, why it matters and how each format supports a business goal.
We shape ideas, scripts and formats for repeatable video-led communication.
We write content that explains the brand, solves doubts and builds familiarity.
We keep visuals aligned with brand memory, category expectations and trust.
The problem
Most brands we meet are already posting. Reels here, a festival graphic there, a product photo when someone remembers. The feed looks busy, but nothing connects to what the business actually wants. There's no plan for what to say, when to say it, or why. Content gets made in a rush, approved on WhatsApp, and forgotten the next day. What's missing is intent. A reason for each post to exist, a thread that ties a month of content to a real goal, and someone paying attention to what people do after they see it.
How we work
We start by understanding your business, audience and what you're selling. From there we set 3 to 4 content pillars so every post has a clear reason to be on the feed, not just filler.
We plan the month ahead in a shared content calendar. Post types, hooks, captions and creative briefs are written out before anything goes into design, so the whole team knows what's coming.
When a brand needs original visuals, we shoot. Photography and video on location, then editing in Premiere and After Effects. For faster formats we use Canva, and tools like HeyGen, ElevenLabs and Kling where they fit.
After posting we manage comments and DMs, and watch how each post performs. Monthly we sit down over what worked, what didn't, and adjust the next month's plan around it.
What's included
A defined direction with content pillars tied to your business goals, reviewed as the account grows.
A planned monthly calendar with captions, hooks and briefs written before design starts.
Photo and video shoots, editing, graphics and motion, using our in-house studio and AI tools where useful.
Replies to comments and DMs, plus a monthly report on how the content performed.
Where it works
We handle social for hotels like Sheraton, Marriott, Radisson and Sayaji, where the feed has to sell rooms, dining and experiences without looking like an ad. We run pages for hospitals and clinics such as Medi-Square Hospital and Alpha Skin Clinic, where tone and accuracy matter more than reach. We also work with ecommerce and D2C brands, schools, and food and beverage clients. Each industry needs a different voice, and we build the plan around that rather than reusing one template for everyone.
See the industries we work with, or the related services below.
Why ExtroVision
We're a creative growth studio in Indore, founded in 2018 by Chetan Singh. Over those years we've run social for hotels, hospitals, D2C brands, schools and restaurants, both in India and for clients in the US, UAE, Europe and Morocco. What that means for you is a team that has seen how different industries behave on social, and doesn't guess. We keep strategy, writing, shoots and editing under one roof, so there's no back and forth between three vendors. One team owns your feed end to end, from the idea to the post that goes live.
We're also honest about what social can and can't do. It builds recognition, trust and a steady audience over time. It's not a switch you flip for instant sales. If you want a partner who plans properly and tells you the truth, that's how we work.
Read more about ExtroVision, or see selected work.
FAQ
It depends on scope. A page that needs monthly graphics and captions costs less than one with regular shoots, reels and community management. We look at how many posts you need, how much original production is involved, and build a monthly retainer around that. Tell us your goals and we'll share a clear quote.
We create it. Strategy, captions, graphics, photo and video shoots, editing and motion are all done in-house. Scheduling and posting are part of the service too, but the core work is producing content that actually fits your brand, not just filling slots on a calendar.
No, and be careful of anyone who does. We control the strategy, the quality of content and how consistently it goes out. We can't control the algorithm or promise a post goes viral. What we can promise is a proper plan and content built to earn attention over time.
Mainly Instagram and Facebook, since that's where most of our clients' audiences are. We handle the full account: content, posting, and replying to comments and DMs. If your audience is active on another platform, tell us and we'll factor it into the plan.
Related services
Real visuals of your product, space and food.
Identity that makes you easier to remember and trust.
AI workflows with human judgment built in.
Tell us about your brand and what you're trying to grow. We'll look at your current social and suggest a plan that fits, no obligation.
Talk to ExtroVision