Logo and identity
We create or refine visual identity systems for clearer brand recognition.
Service / Identity
Brand identity that makes you easier to remember and trust.
We shape visual identity, campaign design and brand assets so the business feels clearer, more premium and more trustworthy.
Design that supports perception and trust.
A strong brand identity makes every touchpoint easier to recognize. We build practical design systems for websites, social media, packaging, campaigns and business communication.
Brand guidelines
We define colors, typography, usage rules and visual behavior for consistency.
Marketing collateral
We design brochures, pitch decks, flyers, menus, packaging and campaign assets.
Social creative systems
We create templates and visual directions for repeatable brand communication.
The problem
When your brand looks unsure, so does your business
Most businesses don't have a weak product. They have a brand that says three different things across three different places. The logo on the website doesn't match the one on the invoice. The Instagram feed feels nothing like the shopfront. Colours drift, fonts change, and the tone jumps from formal to casual with no reason. A customer picks up on this before they can explain it. They just feel a small doubt and move on. That gap between what you actually offer and what your brand signals is what quietly costs you attention and trust every single day.
How we work
The way we actually run it.
Brand discovery
We sit with you to understand what you sell, who you sell to, and how you want people to feel. This shapes every design choice that follows, so nothing is decorative for its own sake.
Positioning and direction
We define where you stand against others in your category and what your brand should promise. Then we set the mood, colour and type direction before a single logo is drawn.
Logo and identity system
Using Illustrator, CorelDRAW and Photoshop, we build the logo plus the full kit: colour palette, typography, spacing and how it all holds together across sizes.
Guidelines and rollout
We hand over clear brand guidelines, then apply the identity to your real collateral so your team can keep everything consistent long after we finish.
What's included
What you get
Logo suite
Primary logo, secondary marks and an icon, delivered in every file format and size your team and printers will need.
Identity system
A defined colour palette, typography set and layout rules so your brand looks like itself everywhere it appears.
Brand guidelines
A clear document your team can follow, covering logo use, spacing, colour codes, tone and common do's and don'ts.
Ready-to-use collateral
Core pieces like social templates, stationery and profiles designed so you can launch the new identity without guesswork.
Where it works
Who we design for
We work with hotels and hospitality brands like Sheraton, Marriott, Radisson and Sayaji, where the identity has to feel premium and calm. We build trust-first branding for hospitals and clinics such as Medi-Square Hospital and Alpha Skin Clinic, where clarity matters more than flash. And we shape bolder, more expressive systems for ecommerce and D2C brands, education institutes and F&B businesses. Each sector reads design differently, so the same rulebook never gets copied across. We start each brand from what its own customers actually respond to.
See the industries we work with, or the related services below.
Why ExtroVision
Why ExtroVision
ExtroVision has been a creative growth studio in Indore since 2018, started by Chetan Singh. We work on what we call creative psychology, which is a plain idea underneath a fancy name: good design should make your customer feel clarity and quiet confidence, not confusion. Every colour, shape and word carries a feeling, and we treat those feelings as decisions rather than accidents. That is why we begin with your customer's mind and work backwards to the logo, instead of drawing something pretty first and hoping it fits.
We also serve clients across India and in the US, UAE, Europe and Morocco, so we're used to building brands that read well across different markets. You get a studio that thinks like a strategist and a designer at the same time, and stays reachable once the work is live.
Read more about ExtroVision, or see selected work.
FAQ
Questions we get asked most.
How much does branding cost in Indore?
It depends on scope. A logo and basic identity is far lighter than a full system with guidelines and collateral rollout. We scope each project to what your business actually needs at this stage, then share a clear quote before any work starts, so there are no surprises later.
How long does a branding project take?
A focused logo and identity usually takes a few weeks. A full brand system with positioning, guidelines and collateral takes longer because of discovery and revisions. We share a timeline upfront once we understand your scope, and we keep you involved at each stage rather than disappearing until the reveal.
Do you only design the logo, or the whole brand?
Both are possible. Some clients need just a logo, others need the full identity system with colours, typography, guidelines and ready collateral. We're honest about what you actually need. A logo alone rarely holds up without a system around it, but we won't push scope you don't require.
Can you redesign our existing brand without losing recognition?
Yes. When a brand already has some recognition, we usually refine rather than replace. We keep the equity people remember, like a familiar colour or shape, and fix what's holding it back. The goal is a brand that feels sharper and more current while still feeling like you.
Related services
Pairs well with
Website & Ecommerce Development
Fast, trustworthy websites and stores that convert.
Photography & Videography
Real visuals of your product, space and food.
Social Media Marketing
Content with real business intent, planned and produced in-house.
Ready to look like the business you actually are?
Tell us about your brand and where it feels unclear. We'll walk you through how we'd approach it, with no pressure and a straight answer on scope and fit.
Start your brand project